Finally sorted out. Need to create build.json as well. So let me write here how it worked:
hooks.py
app_include_css = [
"/assets/dsr/css/custom.css"
]
custom.css in bench/apps/custom_app/custom_app/public/css
.btn-primary {
background-color: crimson;
border-color: crimson;
}
build.json in bench/apps/custom_app/custom_app/public
{
"css/custom.min.css": [
"public/css/custom.css"
]
}