How do we send context data from py file to html file in frappe pages

I created a page called “loyalty user info” using a doctype called ‘page’ and create a py and html file
now how can i send context data from py file to html file

this is how the file directory looks like

this is how py file looks like

this is how html file looks like

the output I am getting is an error ‘user_data is not defined’

ReferenceError: user_data is not defined
    at eval (eval at frappe.template.compile (microtemplate.js:86:36), <anonymous>:4:294)
    at frappe.render (microtemplate.js:100:42)
    at frappe.render_template (microtemplate.js:114:16)
    at frappe.pages.loyalty-user-info.on_page_load (loyalty_user_info.js:47:11)
    at frappe.views.Page.trigger_page_event (pageview.js:102:15)
    at new frappe.views.Page (pageview.js:89:8)
    at pageview.js:52:6