Hello Everyone,
I am working on integrating WhatsApp Business API with my Frappe ERP application. I have successfully configured the WhatsApp API to send individual messages triggered by sales invoice generation. Now, I want to extend this functionality to send bulk WhatsApp messages to users.
Here is what I aim to achieve:
- Select multiple recipients (e.g., all customers with unpaid invoices or filtered based on specific criteria).
- Use a message template with dynamic placeholders (e.g.,
{{customer_name}}, {{invoice_number}}).
- Send bulk messages in a single operation.
- Track the status of each message (e.g., Sent, Failed).
To implement bulk WhatsApp messaging in Frappe ERP (ERPNext), you first need to connect it with the WhatsApp Business API. After that, you can install a WhatsApp integration app in Frappe (like the WhatsApp module) and configure API credentials such as the access token and phone number ID. This allows you to create message templates, select contacts from DocTypes like Customers or Leads, and send bulk campaigns directly from the ERP dashboard.
Many businesses also integrate third-party WhatsApp marketing tools with Frappe to simplify the process. Platforms like Getgabs, GetItSMS, AiSensy, WATI, Interakt, and Brevo provide features such as bulk broadcasts, chatbots, campaign automation, and CRM integrations. For example, tools like WATI and Brevo allow businesses to send broadcast messages, manage customer conversations, and run automated campaigns using the official WhatsApp Business API.
In short, you can either use a direct WhatsApp API integration in Frappe or connect bulk messaging platforms like Getgabs, GetItSMS, AiSensy, Brevo, or WATI to manage campaigns, automate notifications, and communicate with customers at scale.