The process I want to implement is an email marketing process. A lead opts in via webform, gets an immediate mail welcoming him and provides download link to lead magnet, after that the sequence starts and sends follow-up emails with different content and with predefined delays.
Process more structured
- capture email, name and opt in via webform (with lead magnet e.g. whitepaper)
- send welcome mail with link to lead magnet
- send follow-up mails with predefined content and predefined delay until sequence is finished or lead is opted out
Any document or thoughts on this are highly appreciated. Not sure how I can use Campaign, Email Campaign and Newsletter to achieve this.
other keywords:
email nurturing, drip campaign, email marketing