Image in Excel Download

Frappe Framework
1

I want to add image in the excel download from report.
I’m able to show image in the report view but in downloaded excel it is not coming as image.
Sample code

Python

full_image_url = frappe.utils.get_url(row['item_image'])
row['item_image'] = f'<img src="{full_image_url}"/>'

JS

{
    "label": "Item Image",
    "fieldname": "item_image",
    "fieldtype": "Image",
    "width": 150,
}

Is there a way to export images in excel?