Marketing and SEO for Erpnext and beyond

With the current discussion within the foundation on marketing, AdWords advertising and so on it may be good to have a critical look at the SEO friendliness of ERpnext generated pages.

I have identified the following issues:

Google Fonts:
The “Sans” font generates an error in Google Search Console.
The fetch as Google status is partial and Googlebot couldn’t get all resources for this page. Here’s a list:
URL Type Reason Severity
https://fonts.googleapis.com/css?family=open+Sans:400,300,400italic,700&subset=latin,latin-ext
After blanking the font field the error disappeared.

  1. 404 errors.
    A. Old Items…

URL:
https://dogsloveit.erpnext.com/dlhepb3-hertenvlees-platte-stukjes-200gr
Error details
Linked from
https://dogsloveit.erpnext.com/dlhepb3-hertenvlees-platte-stukjes-200gr

This item is disabled!!

Sites that do not belong on my website such as:
non_profit/leave-chapter
404
2/25/18
non_profit/join

URL:
https://dogsloveit.erpnext.com/ons-assortiment
Caused by a change in menu structure…

These errors are not critical, but the ErpNext crowd user should be able to repair such 404 pages.

The sitemap.
The sitemap contains many non-relevant pages…
Dogs Love It - Invalid Token (dont have razorpay)
https://dogsloveit.erpnext.com/non_profit/join_chapter.js
Update GSTIN
Dogs Love It - Job Application
https://dogsloveit.erpnext.com/me
Just to mention a few.

I have blocked some of them using robots.txt

I suggest two possible improvements here:
a. Allow to attach one own sitemap
or b.
In the webpage section at the end…
SCRIPT
STYLE
SIDEBAR AND COMMENTS
HEADER AND DESCRIPTION

Add a site map include y/n and relelative importance (0-1)

The header allows to add meta data to improve SEO…

The description that is supposed to do this does not work (i believe)

Blogs…Some SEO functionality should be allowed to be entered…

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